Kelme Pasión
Kelme has created a young, colorful, and trendy new line, called Kelme Pasión, with Eugenia Martínez de Irujo as image of the brand, the daughter of Duchess of Alba. “Eugenia has been selected as the main character of the Spring/Summer 2011 campaign because she perfectly reflects the Kelme Pasión values: a passional spirit, a casual look and a cosmopolitan style”, says Carlos García Cobaleda (president of Kelme).
Kelme Pasión includes 18 canvas shoe designs in a cutting-edge, modern style. This line offers a different canvas shoe, comfortable but stylish, informal but with design, with a vanguard and modern touch.
The collection is influenced by the art with a philosophy that looks for a balance of softness and sweetness of its curves, by its geometry, and its colours. It is truly a unique shoe for either men or women with all different styles.
The range comes in floral and
plant prints, colour staining and splashes, a mixture of natural fabrics like
cotton, printed sailcloth, silky-look linen and combinations of plain thick
leather. A colour range embracing yellow, red, magenta, green and blue in every
shade is a defining feature of Kelme Pasión.
Not only is the Kelme Pasion line all around amazing and fun, but it each shoe is individually wraped in a biodegrable, transparent container, safe for our environment!
"Fashion thrills me from head to toe. Kelme Pasión stands out because of its comfort and design, the perfect combination for a shoe" ,
says Eugenia Martínez de Irujo.
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