Thursday, June 28, 2012

Kelme...."Never Give Up!"

 #1 Brand in Europe, Bigger than Nike!

Top Selling shoes in Puerto Rico!


KELME "NEVER GIVE UP"

In our nowadays world we are surrounded by people who don’t give up. People who face the challenges, who fall and rise over and over again. People who constantly try to excell themselves and have courage enough to have dreams and fight for them.

Luckily, the world belongs to them. To the people who keep getting up when they are knocked down, and never surrender.

Just like KELME !

Not to give up means working during eight months to improve a boot stud. Means developing more than 100 technologies to make our products fit the nowadays sports needs. Not to give up means not only scoring a goal, but scoring the ultimate goal, thanks to the better performance of our new materials.

Not to give up means fighting tooth and nail, even in your darkest hour, when fear creeps up on you. And even when success seems unreachable… that last effort can make it real.

Face the challenge.

... never... never…

... never give up.



Friday, June 22, 2012


Kelme Michelin Star360 Review

 COMFORT/FIT

The Star360 is Kelme’s go at a full blown futsal shoe, and I have to say that the final product is very good. The upper of the shoe uses four materials, Nappa leather, synthetic, suede and mesh, that are all intertwined, and while at first it may come across as a bit much, it all comes together to form a really solid fitting shoe. The shoe seems to fit fairly wide through the heel and midfoot, while being slightly tighter in the forefoot, allowing for the leather to stretch and form to your foot. The heel is lined with a very soft and slightly padded mesh, which is very comfortable and does a good job of securing the heel in place. The sole also provides a solid amount of cushion on very hard surfaces, while still maintaining that “low to the ground” feel that is so important for a futsal shoe. This is a shoe that is going to fit pretty much any foot type with no issues whatsoever.
                                                                                                                                                                                                                   
                                                                                                                   WEIGHT

It weighs in at an average 10.4oz, which is nearly on par with other indoor soccer shoes on the market. While this may be about an ounce more than other high-end indoor soccer shoes on the market, the Star360 uses that extra weight in delivering a very high quality rubber sole from Michelin.


                                                                      
                                               TRACTION
Given that Michelin was involved in the making of the sole for the Star360, I fully anticipated to get one of the best gum-rubber soles on the market, and I am happy to say that it fully met my expectations. The rubber that is used on the sole is probably the best quality of any indoor/futsal shoe on the market. It is soft, allowing for plenty on grip, but it still has a solid feel to it, which means that it is grip that is going to last. You will also notice the star pattern on the bottom of the sole that repeats itself through out the entire sole. The reasoning for this is so that you have as many “grip points” on the sole as possible. If the sole were completely flat and you slipped a little bit, there is nothing to prevent a slip, where as if you have 200 little grip points on the sole and you begin to slip, you are more likely to regain traction from another part of the sole. The sole on the Star360 is easily the best sole on the market.                                                                                                                                                                        
                    
                                                                                               TOUCH

The indoor/ futsal game is all about touch. Like I explained earlier, the Star360 upper is composed of several different materials, but likely the upper was very well thought out, and it all comes together to make a shoe with a very clean touch on the ball. The forefoot is divided into three sections that use leather, and that is the instep, the top of the toes and the instep. These three sections are divided by either a synthetic material or suede, which also wraps around the toe. The leather itself is very thin and very lightly padded, while also remaining quite soft, so touches on the ball feel very precise and controlled. There is also suede sections running through the instep and toe of the shoe, which adds a little bit of grip where you need it. The back half of the shoe is mainly a mesh, with synthetic supports, but none of that tampers with the overall feel of the boot. It is also worth noting that the tongue is a full mesh and is a little on the padded side, something that I generally do not like on a soccer shoe of any kind, but for whatever reason, the tongue on the Star360 really didn’t bother me. To say the least, the Star360 is going to provide an excellent feel for the ball, and while it may not offer a super traditional feel, the feel that it does offer is still a premium one.

                                       DURABILITY

The quality of the Kelme Star360 is great. Everything really comes together to create a really solidly built shoe. The materials don’t seem delicate at all and I am confident that these shoes will be able to take a beating. The sole is also a real plus when it comes to durability simply because of how high quality the rubber is. It is going to provide long lasting grip and is not going to wear nearly as quickly as other soft, gum-rubber soles normally would. Although this shoe was not designed to be used as a street soccer shoe, I am confident that the sole can handle the harsh conditions out on the street with minimal wear. If you are looking for an indoor shoe that is going to last, the Star360 is a very strong option.


                                                                  THE VERDICT

When I first saw the Kelme Star360, I was definitely skeptical of how many different materials were used on the upper and how it would all come together to make for a futsal shoe that still offered a solid feel for the ball. Luckily, I was wrong in my assumptions, and I can now safely say that the Star360 is amongst the best as far as indoor/futsal shoes go. It offers a thin touch, a very high quality sole and very strong build quality, making it a shoe that anybody would like should they give this boot a go. If you are looking for a brand new pair of premium futsal soccer shoes, the Kelme Michelin Star360 is a fantastic option.






Thursday, June 21, 2012

Adventure Action Sports Apparel featuring Kelme Pasión

Kelme Pasión 

Kelme has created a young, colorful, and trendy new line, called Kelme Pasión, with Eugenia Martínez de Irujo as image of the brand, the daughter of Duchess of Alba.  “Eugenia has been selected as the main character of the Spring/Summer 2011 campaign because she perfectly reflects the Kelme Pasión values: a passional spirit, a casual look and a cosmopolitan style”, says Carlos García Cobaleda (president of Kelme).  

Kelme Pasión includes 18 canvas shoe designs in a cutting-edge, modern style.  This line offers a different canvas shoe, comfortable but stylish, informal but with design, with a vanguard and modern touch.

The collection is influenced by the art with a philosophy that looks for a balance of softness and sweetness of its curves, by its geometry, and its colours. It is truly a unique shoe for either men or women with all different styles.
The range comes in floral and plant prints, colour staining and splashes, a mixture of natural fabrics like cotton, printed sailcloth, silky-look linen and combinations of plain thick leather. A colour range embracing yellow, red, magenta, green and blue in every shade is a defining feature of Kelme Pasión.
Not only is the Kelme Pasion line all around amazing and fun, but it each shoe is individually wraped in a biodegrable, transparent container, safe for our environment!

"Fashion thrills me from head to toe. Kelme Pasión stands out because of its comfort and design, the perfect combination for a shoe" ,
 says Eugenia Martínez de Irujo.






Tuesday, June 19, 2012

Adventure Action Sports Apparel featuring KELME STAR 360

KELME STAR 360

Kelme and Michelin joined forces to completely revolutionize the futsal market.  The combined efforts have developed the perfect shoe for futsal performance. A unqiue tool that merges all the Kelme experience and know-how in footwear design and the latest Michelin technology in rubber compound development.  Together, Kelme and Michelin have created the KELME STAR 360, focusing on the Startrend Pattern, the Michelin Rubber, and the 360 Ball Control, to create the best shoe on the market.


STARTREND PATTERN
Kelme Star 360 introduces a double pattern in the outsole design, which provides maximum grip in every move and direction. Besides, the parallel combination of two star patterns offers a controlled sliding, securing a perfect balance between grip and slide, essential for indoor performance. 




                                                                                          MICHELIN RUBBER
Slide and grip control, an essential duality which ensures maximum performance for the outsole.  Thanks to the Michelin advanced rubber technology developed for their tires, KELME STAR 360 will allow you to control the ball just like a tire controls a car.  An outsole developed to provide greater flexibility and an outstanding surface resistance, which enhances endurance and prevents from erosion. All the motor technology applied to your footwear. 

                             360 BALL CONTROL
The contact area with the ball in the KELME STAR 360 has been specifically designed to guarantee the total ball control.  Its design and the materials used offer a great touch experience in the outsole, instep, side and heel, in order to face every challenge with complete confidence.  This footwear is designed to totally control your 360 degrees game. 






Monday, June 18, 2012

Welcome Adventure Action Sports Apparel, LLC


Adventure Action Sports Apparel, is Kelme USA's, preferred vendor for retailing Kelme Sports Apparel.


Adventure Action Sports Apparel is an e-commerce business and participates in local events in Lee and Collier County. Our website is currently under construction, but we hope to launch by the end of July 2012, if not sooner. Though we are an ecommerce business, we will be processing orders immediately. We are currently stocking the Kelme Star 360 (Michelin Line) and the Kelme Pasion shoe, designed the Duchess of Alba in Spain. 

You can view our products on our facebook page. Adventure Action Sports Apparel, LLC

http://www.facebook.com/#!/AdventureActionSportsApparelLlc


In 1977 KELME was born as a sports footwear company and, in a short period of time, it widened its business in order to design apparel adapted to each category. These two parallel universes have always accompanied Kelme until nowadys and they have set our brand as a reference in the worldwide market. Kelme is a synonym for technology and innovation being the most reliable choice in sports footwear and sports apparel for: Soccer, Tennis, Basketball, Fitness, and much more.

Kelme and sports are united by history. Some interesting facts about Kelme, it has been worn by athletes on the Spanish Olympic Team, in the Games of Barcelona (1992), the Real Madrid F.C. (1994), Wimbledon (1994), cycling team for the Tour de France (2000), cycling team for the Tour of Spain (2002), and more.

Kelme is a point of reference for Sports. In order to give the best results during a match, or race or in a training session, you need to count on the best products. That's why Kelme always delivers to the market footwear and lifestyle apparel adapted to the specific needs of each sport, with vanguard technology materials that can odder the highest performance to every sportsman and woman.

Kelme is a point of reference for Fashion. Top quality materials and finishes, handmade production in Spain combined with the most fashionable design. These are the concepts behind the Kelme fashion products and the Urbe and Pasion lines are their results. A different footwear, a unique product and an innovative desisgn. With all this, Kelme has created a new concept in the footwear world.

Kelme is a point of reference for Teamwear. Uniforms, tracksuits, accessories...everything you need for the practice of your favorite sport is in our Teamwear catalogue. The best business card for Kelme, with a complete collection featuring vanguard designs refreshed yearly in order to deliver everybody with a true universe of the best sports technical apparel.

Kelme is a Spanish Footwear and Apparel company with a strong international projection. They have been opening their way, for more than 20 years, in foreign markets in Europe, America, Asia, thanks to top quality products (made in Spain) and a worldwide brand image reconigition. Adventure Action Sports Apparel is proud to be distributing their products.